Description of the Process of Semiosis

The aim of this paper is to analyze the interplay of sensory codes in cultural perception of some myth patters: a red carnation as a sign of passionate love and mourning, a red poppy as a sign of remembrance and peaceful future, Frederic Chopin’s Nocturne No. 20 as a sign of itself and “Tahmina”, an Azerbaijani film released in 1993, and Gobustan rock engravings as a representation of pre-historic times. The role of the senses in the meaning-making process is elucidated by examining media-induced shaping and reshaping of sensory perception. In other words, it is shown that the influence of mass media leads to historical changes in the signification of mythic patters within a culture.

With a survey recently conducted among the Azerbaijanis and a few other nations, it has been statistically justified that sensory perception and production of meaning are culture-specific, i.e., an individual’s sensory perception is significantly dependent and impacted by his/her culture. Consequently, it becomes clear that the social life of cultural signs depends on the social life of the senses.

Jamila Farajova

University of Santiago de Compostela, Spain

Jamila Farajova is a Ph.D. student at University of Santiago de Compostela, Spain and visiting Ph.D. student at University of Tartu, Estonia. The title of her Ph.D. thesis is ‘Linguo-semiotic analysis of English texts’. Her interest in semiotics and linguo-semiotics started at Nakhchivan State University, Azerbaijan, when studying for a master’s degree on Linguistics. Her special interests are linguistic signs, languages, and semiotics of different cultures. She is the author of a few internationally published articles in the field.

sensory perception