The aim of this paper is to analyze the interplay of sensory codes in cultural perception of some myth patters: a red carnation as a sign of passionate love and mourning, a red poppy as a sign of remembrance and peaceful future, Frederic Chopin’s Nocturne No. 20 as a sign of itself and “Tahmina”, an Azerbaijani film released in 1993, and Gobustan rock engravings as a representation of pre-historic times. The role of the senses in the meaning-making process is elucidated by examining media-induced shaping and reshaping of sensory perception. In other words, it is shown that the influence of mass media leads to historical changes in the signification of mythic patters within a culture.
With a survey recently conducted among the Azerbaijanis and a few other nations, it has been statistically justified that sensory perception and production of meaning are culture-specific, i.e., an individual’s sensory perception is significantly dependent and impacted by his/her culture. Consequently, it becomes clear that the social life of cultural signs depends on the social life of the senses.
Jamila Farajova is a Ph.D. student at University of Santiago de Compostela, Spain and visiting Ph.D. student at University of Tartu, Estonia. The title of her Ph.D. thesis is ‘Linguo-semiotic analysis of English texts’. Her interest in semiotics and linguo-semiotics started at Nakhchivan State University, Azerbaijan, when studying for a master’s degree on Linguistics. Her special interests are linguistic signs, languages, and semiotics of different cultures. She is the author of a few internationally published articles in the field.